Transparency for online marketplaces
Online marketplaces still offer products without or with an incorrect Global Trade Item Number (GTIN) and/or incomplete product information. This causes confusion and annoyance for sellers and buyers as well as for marketplace operators. The GS1 standards ensure transparency and clarity for all parties involved.
On Google Shopping, Amazon, Alibaba and eBay, there is no way around the GTIN for sellers. However, only with a GTIN from GS1 is a product actually clearly identified, which prevents unnecessary confusion or the listing of counterfeits. Almost as important for successful business on online marketplaces is product data, and accurate, complete and correct product data at that. Not only do they ensure that the buyer gets as accurate a picture of the product as possible, they also ensure a better ranking in search engines and online marketplaces.
Be ready to sell your products
Since buyers on online marketplaces cannot hold, feel, smell, try on or colour-match the products on the "digital shelf", accurate, complete and correct product data is crucial for a successful sale. And not only that: if the product meets the customer's expectations, this increases satisfaction and the chance that this customer will buy products from you again on the online marketplace. In addition, this prevents unnecessary returns, ensures more efficient processing of the sale and better placement in search engines and online marketplaces.
Identify your products with a GTIN from GS1 Switzerland, minimise misuse of your product number by illegal GTIN sellers and prevent confusion of your product with counterfeits. You can easily manage your GTIN online in the MyRegistry and exchange it worldwide via the Global Data Synchronization Network (GDSN).
Our partners
Solution Partner Event 2025
Fergal Gara, CEO of Fruugo, on the added value of GS1 standards for marketplaces and the industry
Ensure a clean assortment for your marketplace
As an online marketplace operator, you should ensure that your product range does not contain any counterfeit items, duplicate entries or products with insufficient product data. This is the only way to ensure a good image and high conversion rates on your marketplace.
GS1, with organisations in over 140 countries, is the only authorised issuer of GTINs. If a product has a GTIN from GS1, you can be sure that it is genuine and that the product data stored is correct. Thanks to the GTIN, you can structure your offering in a user-friendly way for your users and make your processes more efficient, which in turn has a direct impact on costs and profits.
In future, you will be able to verify the authenticity of the GTIN with the global service Verified by GS1.
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Join the Marketplaces Expert Group!
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Your benefits at a glance
Increase sales
Better visibility of the products
Trusted products
Increase profit
Customer satisfaction
Your advantages at a glance
Genuine and officially authorised GTINs
GS1 is the only authorised issuing body for genuine, internationally valid GTINs.
Centralised management of your product data
Maintain an overview at all times: our MyRegistry online portal allows you to manage your GTINs and product information easily and clearly in one place.
Sell on major marketplaces
Only with a GS1 GTIN can you easily list and sell your products on major platforms such as Amazon or Galaxus.
Greater visibility & higher conversions
A GS1 GTIN improves your Google ranking: up to 40% more impressions and up to 20% higher conversion rates are possible.