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Marco Da Forno

Managing Consultant
GS1 Consulting

Tel. +41 58 800 73 26
Fax +41 58 800 73 99




Domenic Schneider

Head of Distribution
GS1 System

T +41 58 800 72 36
M +41 79 877 63 44


Master Data based on GS1

In data processing, basic data is gathered and stored for all products, product structures or parts lists. Companies today must deal with the challenges of standardisation and staying up to date on a daily basis to be successful on the global market. Master data and master data maintenance form the foundations of targeted analysis and successful trade.

Complete, correct, up-to-date and clear information on products is a prerequisite for optimum sales. Products are not, however, the only things in the supply chain which need to be uniquely identified. For true transparency, locations, containers, fixed and other assets, for example, also need a label under GS1 standards.

Standardised master data is an important requirement for seamless processes in the supply chain. Finally, master data has been, is and will continue to be the basis for e-commerce and the exchange of transaction and event data. The role of e-commerce continues to grow and as such the importance of well maintained master data is growing too.

Master data is invaluable. It simplifies many logistics processes by transmitting correct product information and thereby enables automation of downstream processes. Master data is used for information, protection against fraud and health and safety. It is a genuine capital which is becoming more and more important in electronic processes, automation and the internet. 

Master data for consumers

In the B2C industry, legislators, standardisation bodies and labelling organisations influence the content of master data and often stipulate what data companies tell consumers. In addition to information on product packaging or shop shelves, online information is playing an increasingly important role and in some cases is already a legal requirement. Master data networks such as the Global Data Synchronisation Network (GDSN) and national solutions such as trustbox for the food industry are, therefore, becoming more and more important.