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Jonas Batt

Head of Industry Engagement
Consumer Goods / Retail

T +41 58 800 70 44
F +41 58 800 73 99


The fashion market is in upheaval. Traditional retail models are coming under more and more pressure. Manufacturers are taking over more retail functions and private brands are becoming an ever larger part of retail. On top of this customers are demanding individualised product ranges, great flexibility, faster and faster changes in collections and first class customer service as well.

Customers no longer shop only online or only on the high street: they use many channels in parallel. It's in the realm of fashion above all that consumers often want to know which item is available in what size, and where. Efficient inventory management and automatic data interchange are essential. Companies can meet these challenges with fast, networked communications. The basis is the GS1 identification, communications and process standards.

GS1 standards enable

  1. Sales area optimisation and increased product availability
    The better the information about the products available that is provided for consumers in a shop, the more satisfied they feel and the longer they stay in the shop. Information like this requires transparent processes that facilitate a reliable overview of current inventory and fast supply of goods. The basis is GS1 barcodes and radio frequency technology, EPC/RFID. They make it possible to update stock records faster and optimise inventory.

  2. Protection against product piracy
    Every year millions of counterfeit clothing items come into circulation. The key to counterfeit protection is serialisation. It makes every product an original. The serial number of a product in combination with its Global Trade Item Number (GTIN) acts as an identity card for items of all kinds. The number remains linked to the unit for as long as it exists.

  3. Protection of goods against theft
    Radio frequency technology, EPC/RFID, provides double protection for products: on the way from the manufacturer to the retailer and at the point of sale (POS).

  4. Vertical partnerships
    From the partnership agreement to processing at the point of sale:
    the recommendation, "Consignment, commission, concessions – distribution centre and branches", defines the individual business models and their processes in a standardised way and describes them in detail.

  5. Automated information interchange
    GS1 standards for electronic data interchange (EDI) make it possible to report stocks at branch and item levels and ensure a continuous supply of goods.

  6. Optimising processes with EPC/RFID.
    EPC/RFID is a key technology for optimising and accelerating all processes in the textile supply chain. 

Benefits of EPC/RFID

  • faster, automated information exchange between industry and retail
  • complete product traceability
  • effective goods inwards and goods outwards inspection
  • optimised warehouse and inventory management
  • demand-based production
  • high product availability bringing lower warehousing costs
  • improved quality assurance
  • efficient inventory management

In addition, with up-to-date quantity and availability information in both supply and sales, planning and forecasting processes can be executed with accuracy.