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Section 1

Weitere Studien

Hier finden Sie weitere Studien zum Thema Kollaboration. Diese Unterlagen können Sie kostenlos herunterladen.

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Coca-Cola Retailing Research Council

Here you’ll find a collection of original retailing research, conducted by retailers for retailers. These resources can help you gain insights into emerging trends and learn about ideas to conduct your business more effectively.

Section 4

CCRRC: Growing sales by helping customers eat more at home

Eating at home: The shift in consumer behavior toward eating at home more often offers food retailers a rare opportunity to increase customer loyalty by providing a larger share of their food needs. What does this behavior look like? And how big is the “size of the prize”?

The daily meal clock: What are consumers looking for at breakfast, lunch, and dinner? This report identifies how food retailers can build business around insights based on solid research – and how much they can potentially increase sales around each meal.


Section 5

CCRRC: Retailing in Emergent Markets: Strategic Foundations & Best Practices

This report may change the way you think about retailing in emergent markets. Based on rigorous research into leading retailers in six emergent country markets in Asia, Eastern Europe, Latin America and South Africa, this report examines the dynamics and subtleties of each market and then “connects the dots” to form an original global perspective and yield useful insights. This report is a companion to a definitive multimedia presentation. The research was conducted for the Coca-Cola Retailing Research Council of Latin America and took place from over the course of 2009.


Section 6

CCRRC: Shopper forward - Benefits of emphasizing safety at your store

“It is important for all of us in the convenience-store industry to dispel the stereotypes of the past by promoting an inviting atmosphere and by providing a safe shopping experience for our customer and fellow associates.” (Scott Hunkele, Manager-HES, Speedway SuperAmerica LLC)

The NACS / Coca-Cola Retailing Research Council previously identified a hierarchy of five shopper needs in the convenience channel. 


Section 7

CCRRC: Fifty ways to grow in European retail

Where will future growth come from in European retail?

It has never been as tough as it is now. Rising prices and stagnant wages have presented shoppers with persistently declining disposable income.

Nine in ten people say that times are tougher for them now than they were this time last year. Meanwhile retail space continues to grow and the migra­tion to online further dilutes like-for-like sales within the European retail sector.

So, in such a cut-throat competitive market where will growth come from?

The Coca-Cola Retailing Research Council Europe commissioned Roland Berger, in association with Europanel, to explore new sources of growth in the European retail sector. Our focus was on shopper needs that are emerging but still poorly met by European retailers and manufacturers. We focused primarily on trends within a timeframe of five years.


Section 8

CCRRC: Understanding shopper loyalty within different retail formats in Eurasia & Africa

The Eurasia and Africa region is home to 92 countries, and almost half of the world’s population. Every month, an estimated one billion grocery shopping trips are made with retailers across the region competing for each and every one.

Whilst the average household in the Eurasia and Africa region is not amongst the world’s wealthiest, millions of households are passing through points of inflection making their first purchases of basic packaged grocery products or making health and beauty categories a consistent part of the weekly basket of goods. Price inflation not withstanding, growing wealth is allowing millions of households across the region to increase their expenditure on groceries in real terms every month.

Eurasia and Africa’s growing demand requires thousands of existing stores to be renovated and thousands of new stores to be developed over the next decade. In this region of rapid retail growth, the appropriate allocation of finite resource, both human and financial, will be critical for success.


Section 9

CCRRC: Untangling the social web – Insights for users, brands and retailers

Social networking is no longer defined by arbitrary status updates posted by Millennials. It has incredible scope and power that demand attention from users, brands and retailers. It is the most popular online activity worldwide and has altered the way we connect, share and build relationships with people and communities around the globe.

Social networking sites currently reach 82% of the world’s online population, representing 1.2 billion users.1 It has given power to the masses, creating overnight sensations via YouTube® and altering shopping behaviors with foursquare®, and has even changed the presidential campaign process through the use of Twitter® and Facebook®.

The digital landscape has experienced tremendous growth, innovation and technological advancements over the past several years. Five years ago, email was predominately sent from a computer, the iPhone® was a brand-new product, “‘Twitter’ was a sound, the ‘cloud’ was in the sky [and] ‘4G’ was the name of a parking space.”2 The online world is moving rapidly, and brands and retailers need to understand the social networking landscape, its users, how it impacts their role and presence in the market and how they can affect the space.

Untangling the social web: Introduction

Untangling the social web: Part 1

Untangling the social web: Part 2

Untangling the social web: Part 3

Untangling the social web: Part 4

Untangling the social web: Part 5

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