OSA - Optimal Shelf Availability
The European Optimal Shelf Availability (OSA) survey shows that the retail and consumer goods industry is far from delivering near-perfect fulfilment. Average out-of-stock levels remain high, at 7.1% in average. However, there are some peaks which exceed 30%, costing the industry dearly. The survey assessed a number of critical factors that hugely affect on-shelf availability. These factors - availability along the supply chain, category characteristics, promotions, store formats, day of the week, inventory levels and distribution method - provided critical insight that the industry should take into consideration, as consumers are not willing to accept current levels of out-of-stocks. The financial impact on manufacturers and retailers is considerable.