• Administration
    +41 58 800 74 00
  • GS1 System
    +41 58 800 72 00
  • Collaborative Supply Chain
    +41 58 800 73 00
  • Bildung
    +41 58 800 75 00
  • Marketing
    +41 58 800 77 00
  • Finanzen und Controlling
    +41 58 800 74 22
  • Kontakt
Section 1

ECR Community

ECR-Empfehlungen enden nicht an den Landesgrenzen. Um nationale Alleingänge zu vermeiden, werden grundsätzlich alle nationalen Ergebnisse in den zuständigen internationalen Gremien abgestimmt. GS1 Schweiz ist Mitglied von ECR Community und arbeitet projektbezogen mit anderen ECR-Initiativen eng zusammen.

Section 2

Demand Management

Section 3

Efficient Assortment Best Practices Report

Efficient assortment is best understood and practiced within the context of the Category Management process. This report describes an approach that can assist retailers, wholesalers, and suppliers in developing a product assortment for a category that is uniquely efficient given their target customers, category strategies and financial objectives.


Section 4

Efficient Product Introduction

According to our research, manufacturers spend as much as 8% to 16% of net revenues on innovation. Enormous numbers of new products are introduced to the market each year, yet within 12 months most have failed. The challenge, and a key aim of this study, lies in knowing how to translate good ideas into successful new products. The report, therefore reviews current practices in new product introductions in the European consumer goods industry, and recommends a new process for Efficient Product Introductions (EPI).


Section 5

How to layout a retail store

Dieser durch ECR Irland ausgearbeitete Leitfaden richtet sich an Hersteller und Detailhändler (Einzelhändler oder kleinere Gruppen). Dabei ist nicht nur die Konsumgüterbranche angesprochen. Auch Branchen wie Apotheken, Bekleidung, Baumärkte und Anbieter von Mobilfunkgeräten etc. können diese Prozessbeschreibung praktisch einsetzen.


Section 6

The Consumer and Shopper Journey Framework

As the core of this work is the goal of providing a clearer understanding of the changes and their causes that are occuring in the definition of "consumer and shopper value" and how retailers and manufacturers can leverage this understanding in strategies that deliver benefits for consumers and increased sales and profits for retailers and manufacturers.


Section 7

Promotion Tactics

Promotions in one form or another, play an important part in the retail marketing mix. However, the Demand Side Steering Committee of ECR Europe are conscious that both retailers and manufacturers are increasingly questioning the whole issue of promotions. They are often perceived as being difficult to plan, expensive to execute and complicated to evaluate both for the retailer and the manufacturer. This reports focuses on the way manufacturers and retailers can devise better Promotion Tactics to improve the effectiveness of their promotions. They can do so by adopting the approach developed by PricewarerhouseCoopers.


Section 8

Enabling Technologies

Section 9

Collaborative POS Data Management

The area of POS data management between retailers and manufacturers is still relatively unexplored, although everything seems to be available to perform ECR successfully. One of the reasons is probably that there are not yet any common principles for the sharing of POS data. However, in order to leverage the full potential of ECR, POS data is one of the major enablers.


Section 10


Section 11

OSA - Optimal Shelf Availability

The European Optimal Shelf Availability (OSA) survey shows that the retail and consumer goods industry is far from delivering near-perfect fulfilment. Average out-of-stock levels remain high, at 7.1% in average. However, there are some peaks which exceed 30%, costing the industry dearly. The survey assessed a number of critical factors that hugely affect on-shelf availability. These factors - availability along the supply chain, category characteristics, promotions, store formats, day of the week, inventory levels and distribution method - provided critical insight that the industry should take into consideration, as consumers are not willing to accept current levels of out-of-stocks. The financial impact on manufacturers and retailers is considerable.


Section 12

Shrinkage - A Collaborative Approach to Reducing Stock Loss in the Supply Chain

The aim of the ECR Europe shrinkage project was toidentify the scale and extent of stock loss in the FastMoving Consumer Goods (FMCG) sector, anddevelop a joint vision on how retailers,manufacturers and distributors could work togetherto reduce the problem of shrinkage.


Section 13

Supply Chain Management

Section 14
ECR Community - Best Practice in Implementing VMI

Best Practice in Implementing VMI

The ECR Community VMI Guide includes current & up-to-date input from Supply Chain experts in industry & academia, as well as survey findings from across 15 European countries. It tackles pertinent Supply Chain topics, including: VMI Principles, VMI Set-Up, managing VMI Time & Resource, relevant VMI Categories, alignment with IT functions, VMI Performance & Control & VMI Goals. The guide includes the latest VMI theory, along with some great practical VMI tools & templates for Supply Chain professionals.

Section 15

Integrated Suppliers - ECR is also for suppliers of ingredients, raw materials & packaging

Integrated Suppliers is a concept for improving the part of the supply chain between manufacturers and their tiers of suppliers of ingredients, raw materials and packaging. By sharing informartion both parties are able to exercise judgement on costs, quantities and timing of deliveries and production in order to streamline the product flow and to move to a collaborative relationship.


Section 16

Transport Optimisation

Overall supply chain optimisation is an elusive and perhaps ultimately unattainable goal, requiring the balancing of many components, of which transport is but one. However, in the wider context of consumer and community benefit, overall supply chain efficiencies must be balanced by the need to minimise social impacts. The implementation of the concepts outlined in this report will help industry remain free to manage its own consumer goods supply efficiently whilst acting and being seen to act in an environmentally responsible way.


Section 17
Section 18
Section 19
Section 20
Section 21
Section 22
Section 23
Section 24
Section 25


Jonas Batt
Tel. +41 58 800 70 44
Fax +41 58 800 73 99